The Simpsons

S9E13: The Joy of Sect

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Oh, yes. Of course. The plan. - You see me as a god, right, Smithers? - Absolutely, sir. You'd kneel before me. Boy, would I! Yes. Uh, then I'll form my own religion with its own symbol. We'll use this special "K." I believe that's already a breakfast cereal, sir. - And people worship it? - In a way.